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Advanced Digital Marketing Training And Certification Programme |
Features Of The Course Module
- Industry Based-Certified Syllabus
- Training On Live Projects.
- 100% Placement Assistance
- Life Time Access And Latest Updates
- 24/7 Hours Trainer’s Support
- Become A Certified Professional
- Learn Industrial Case Studies
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DIGITAL MARKETING MODULES
- What is Digital Marketing
- Importance And Feature Scope And New Trends Of Digital Marketing.
- Different Types Of Modules In Digital Marketing.
- Flow Stature Of Digital Marketing.
- What Is a Website?
- Importance Of Website.
- Hosting And Domain Creation.
- How To Setup WordPress.
- ON Page Optimization
- OFF Page Optimization
- Keyword Research planner
- Web master tools
- Google updates
- Technical SEO
- Structuring Ad words Account
- Google Advertising Networks
- Types Of Campaigns
- Campaigns Sub Types
- Difference between Standard & all features
- Bidding types
- Adwords Formulas
- Bidding Strategy
- Keywords types
- Ads types
- Ad extension type
- Quality Score.
1. Search Network only Campaign
- Search Network Campaign Creation
- Ads Types
- Ads Extension
- Bidding Strategy
- Campaign optimization
2. Display Campaign
- Display network Campaign creation
- Ads type
- Display network targeting
- D/n Bidding Strategy
- D/N Optimization
3. Search network with display Select
- S/N with D/S Campaign creation
- Marketing objectives
- Ads type
- Targeting option
- Campaign optimization
4. Video Campaign
- Video Campaign creation
- Video Ads types
- Video ads bid strategy
- Video ads targeting option
- Video Campaign optimization.
5. Universal App Campaign.
- Universal App campaign creation
- Ads type
- Biding strategy
- Targeting option
- Optimization
6. Shopping Campaign
- Shopping Campaign creation
- Google merchant Canter account creation
- Merchant centre and adwords integrations
- Product inventory Excel Sheet Creation
- Targeting Option
- Optimization.
- Social Media Branding, Engagement & Management
- Facebook, Twitter & LinkedIn Branding strategy
- Facebook Advertising
- LinkedIn Advertising
- Twitter Advertising
- Social Media Analytical Insights, Analysis & Reports
- Introduction to Google analytics
- Understanding Google analytics account structure
- Starting with Google analytics
- How to set up analytics account
- How to add analytics code in website
- Understanding goals and conversions
- How to setup goals
- Understanding different types of goals
- Understanding bounce & bounce rate
- Difference between exit rate & bounce rate
- How to reduce bounce rate
- How to set up funnels in goals
- How to integrate adwords and analytics account
- Benefits of integrating adwords & analytics
- Measuring performance of marketing campaigns via Analytics
- Understanding filters & segments
- How to set up filters & segments
- How to view customized reports
- Monitoring traffic sources
- Monitoring traffic behavior
- Taking corrective actions if required
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FLOW OF THE COURSE
