Advanced Digital Marketing Training And  Certification Programme















 Features Of The Course Module  

  • Industry  Based-Certified Syllabus
  • Training On Live Projects.
  • 100% Placement Assistance
  • Life Time Access And Latest Updates
  • 24/7 Hours Trainer’s Support
  • Become A Certified Professional
  • Learn Industrial Case Studies

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DIGITAL MARKETING MODULES

  • What is Digital Marketing
  • Importance  And Feature Scope And New Trends  Of Digital Marketing.
  • Different Types Of Modules In Digital Marketing.
  • Flow Stature  Of Digital Marketing.
  • What Is a Website?
  • Importance Of Website.
  • Hosting And Domain Creation.
  • How To Setup WordPress.
  • ON Page Optimization
  • OFF Page Optimization
  • Keyword Research planner
  • Web master tools
  • Google updates
  • Technical SEO 
  • Structuring Ad words Account
  • Google Advertising Networks
  • Types Of Campaigns
  •  Campaigns Sub Types
  •  Difference between Standard & all features
  •  Bidding types
  • Adwords Formulas
  • Bidding Strategy
  • Keywords types
  • Ads types
  •  Ad extension type
  •  Quality Score.

1. Search Network only Campaign

  •   Search Network Campaign Creation
  •  Ads Types
  •  Ads Extension
  •  Bidding Strategy
  • Campaign optimization

2. Display Campaign

  •  Display network Campaign creation
  •  Ads type
  •  Display network targeting
  •  D/n Bidding Strategy
  •   D/N Optimization

3. Search network with display Select

  • S/N with D/S Campaign creation
  • Marketing objectives
  •  Ads type
  • Targeting option
  • Campaign optimization

4. Video Campaign

  • Video Campaign creation
  • Video Ads types
  • Video ads bid strategy
  • Video ads targeting option
  • Video Campaign optimization.

5. Universal App Campaign.

  • Universal App campaign creation
  • Ads type
  • Biding strategy
  • Targeting option
  • Optimization

6. Shopping Campaign

  • Shopping Campaign creation
  • Google merchant Canter account creation
  • Merchant centre and adwords integrations
  • Product inventory Excel Sheet Creation
  • Targeting Option
  • Optimization.  
  • Social Media Branding, Engagement & Management
  • Facebook, Twitter & LinkedIn Branding strategy
  • Facebook Advertising
  • LinkedIn Advertising
  • Twitter Advertising
  • Social Media Analytical Insights, Analysis & Reports
  • Introduction to Google analytics
  •  Understanding Google analytics account structure
  •  Starting with Google analytics
  •  How to set up analytics account
  •  How to add analytics code in website
  •  Understanding goals and conversions
  •  How to setup goals
  •  Understanding different types of goals
  •  Understanding bounce & bounce rate
  •  Difference between exit rate & bounce rate
  •  How to reduce bounce rate
  •  How to set up funnels in goals
  • How to integrate adwords and analytics account
  •  Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Analytics
  • Understanding filters & segments
  • How to set up filters & segments
  •  How to view customized reports
  • Monitoring traffic sources
  • Monitoring traffic behavior
  • Taking corrective actions if required
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